The second brand of Shanghai General Motors-Buick-backhone brand forward to the future
Brand ownership：General Motors Group
Brand history
In 1903,Buick was founded and acquired by GM in1904
On 17th December 1998, the new model Buick Century came off the line
In December 1999,GL8 commercial vehicles was released to the market
In December 2000,sali was released to the market
In January 2003,Regal was released to the market
In July 2003,Excelle was released to the market
In February 2006,LaCrosse was released to the market
In May 2008, new model Excelle was released to the market
In December 2008,new model Regal was released to the market
In July 2009, new model LaCrosse was released to the market
In January 2010,Ying Lang(Excelle) was released to the market
In October 2012, Encore was released to the market
Badge design interpretation
Lesabre,Invicta,Electra. The logo is designed with three shields sit in a circle, representing the trio of vehicles in Buick marque; Lesabre,Invicta,Electra
Brand culture
The brand symbolized aggressive and unremitting spirit